Wyndham to acquire European hotel brand Vienna House
Wyndham Hotels & Resorts announced its acquisition of the Vienna House brand for $44 million, which adds approximately 40 hotels and more than 6,000 rooms to the company’s portfolio.
Wyndham has acquired the Vienna House brand from Berlin-based HR group, but the European company will continue to own or lease and operate the existing hotels under a long-term franchise agreement.
Upon completion of the agreement, the Vienna House brand will become part of Wyndham’s brand portfolio and will be known as Vienna House by Wyndham. HR Group owned properties in key European destinations including Berlin, Munich, Prague, Krakow, Bucharest and many more.
“Europe continues to show accelerated growth for the travel sector with strong demand rebounding steadily in leisure and business,” said Wyndham CEO Geoff Ballotti.
“Vienna House’s customer-centric culture, strong brand recognition and ambitious brand development plans align with our distribution goals, making it a perfect complement to continue our international growth and strengthen our position. and our commitment to the region,” continued Ballotti.
Combined with the hotel company’s existing presence in Europe, the portfolio of over 400 hotels in more than 30 countries will provide business and leisure travelers with an expanded offering of branded options across the region.
All Vienna House by Wyndham hotels will become part of the company’s Wyndham Rewards loyalty program once the integration is complete.
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