BWH Hotel Group integrates its central reservation system with Oracle Hospitality OPERA Cloud PMS |

BWH Hotel Group, one of the world’s largest hotel companies, is the first to integrate its Central Reservations System (CRS) with the Oracle Hospitality OPERA Cloud Property Management System (PMS) through the Oracle Hospitality Integration Platform. This enables any hotel in the BWH Hotel Group portfolio – including Best Western Hotels & Resorts and SureStay Hotel Group – to adopt OPERA Cloud to simplify and improve operations while delivering excellent customer service. The Best Western Plus Alfa Aeropuerto in Spain is already operational and benefits from this offer.

“Innovation has always been a priority at BWH Hotel Group, and in today’s world, as guest expectations change and hoteliers are forced to adapt to new ways of working, our focus on innovation is more important than ever,” said Greg Adams, Senior Vice President and Chief Digital Officer, BWH Hotel Group. “We are committed to helping all of our properties by providing access to the latest technology, so we are proud to partner with Oracle. Together with Oracle, we were the first global hotel chain to achieve a native integration between our proprietary central reservation system and OPERA Cloud. With this integration, our hotel owners will be able to easily adopt the modern cloud-based PMS to better manage their operations, increase revenue, and ease pressure on their staff. »

BWH Hotel Group covers nearly 100 countries with nearly 4,500 properties, including brands such as WorldHotelsTM Collection, Best Western Hotels & Resorts and SureStay Hotel Group. Oracle Hospitality technology is used in hundreds of BWH Hotel Group properties today.

Based on Oracle Hospitality Integration Platform (OHIP), the connection between BWH Hotel Group’s central reservation system and OPERA Cloud now allows member hotels to connect all hotel operations information on a single platform. With configurable workflows, OPERA Cloud helps hotels operate with greater efficiency, reduce operating expenses and optimize staff. The affordable system is intuitive and easy to use, making associate onboarding faster and easier. And because OPERA Cloud is mobile to work on tablets and smartphones, hotel members and staff can access it anywhere.

“BWH Hotel Group is one of the most iconic hotel brands in the world, serving all market levels,” said Alex Alt, CEO of Oracle Hospitality. “With this integration, Oracle extends its long collaboration with BWH Hotel Group to enable its hotels to migrate to the cloud to adapt, operate more efficiently and better serve their customers in a sea of ​​changes in the industry and expectations. consumers.”

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