Wyndham acquires a European hotel brand
Pictured: Vienna House by Wyndham Andel’s Berlin, Germany.
Wyndham Hotels & Resorts has acquired Austrian hotel brand Vienna House for 44 million euros.
The deal adds an upscale and midscale portfolio of around 40 hotels and more than 6,000 rooms to the US-based group.
Wyndham purchased the brand from Berlin-based HR Group, a European hotel operator and longtime franchise partner of Wyndham, which will continue to own or lease and operate existing Vienna House hotels under franchise agreements to long term with Wyndham.
The move is intended to allow Wyndham to grow the Vienna House brand by leveraging the U.S. company’s marketing scale and franchise expertise, while allowing HR Group to focus on its core competencies as an owner. and operator of strategic real estate across Europe. Upon closing, the Vienna House brand will be part of Wyndham’s brand portfolio and will be known as Vienna House by Wyndham.
The acquisition adds 28 hotels in Germany alone, further strengthening Wyndham’s foothold in one of its largest European markets with 120 franchised hotels and more than 19,000 rooms, while also expanding into neighboring countries. With Wyndham’s current presence in Europe, the combined portfolio exceeds 400 hotels in more than 30 countries.
Vienna House locations cater to a wide range of business and leisure travelers, with a portfolio of upscale hotels, including the Vienna House and Vienna House Easy brands, located in many destinations across the Europe, including Berlin, Munich, Prague, Krakow and Bucharest. The brand is also stretching its legs globally with the upcoming Vienna House Vung Tau in Long Hai, Vietnam.
President of Wyndham Hotels & Resorts for Europe, the Middle East, Eurasia and Africa (EMEA), Dimitris Manikis, commented: “Over the past 30 years, the Vienna House brand has built a highly recognized name for travelers in many European countries. The acquisition of the Vienna House brand and our expanded collaboration with our trusted partner, HR Group, marks a key step in expanding our market presence, adding immediate scale and capabilities and supporting our growth ambitions in important destinations across the EMEA region.
While the chairman and CEO of the American company Geoff Ballotti added: “Europe continues to exhibit accelerated growth for the travel sector with strong demand rebounding steadily in leisure and business. Vienna House’s customer-centric culture, strong brand recognition and Ambitious brand development plans align with our distribution goals, making it a perfect complement to continue our international growth and strengthen our position and commitment in the region.
Ruslan Husry, Sole Shareholder and CEO of HR Group, said, “We have found a great, like-minded partner with Wyndham Hotels & Resorts, sharing the same passion for delivering high-quality accommodations where travelers want to be. The Vienna House brand has built a fantastic reputation in many European destinations, and our expanded and close collaboration with Wyndham will provide the strength, scale and expertise to grow the brand faster and ensure more guests discover what Vienna House has to offer, while enjoying the renowned benefits of Wyndham Rewards.
This isn’t Wyndham’s first European purchase, as in 2010 the company acquired the Tryp brand from Spanish group Meliá Hotels International.