VineSpring Launches Integration with Tock Reservations Management Platform, Improving Customer Experience and Creating Powerful Selling Tool for Artisanal Producers

VineSpring users can now integrate with Tock to enhance the customer experience and easily manage tasting room reservations, special events, pickups and deliveries

Sonoma, California, December 14, 2021 – VineSpring, the leading member-driven commerce platform for wineries, breweries and distilleries, announces that it has officially integrated with Tock, a Squarespace company, which provides an all-in-one reservation system online, special event, delivery and take out.

Through this robust integration of world-class platforms, craft beverage producers get a detailed view of the activities, interests and history of their members and guests so that they can deliver a personalized and elevated experience.

VineSpring, known as an industry leader for club / allowance management and BevAlc e-commerce, integrates with a number of other leading platforms to further enhance their capabilities. With Tock, artisan producers have an intuitive way for customers to book reservations, tours and events online. Tock allows artisan producers to manage all types of reservations and simplify sales and marketing of special events within one system.

“VineSpring is delighted to combine our capabilities with Tock,†said Chris Towt, co-founder and CEO of VineSpring. “Craft producers can now see a guest’s membership status, their favorite drinks and the last purchase date in either system to get a holistic view of their customers. It improves functionality behind the scenes and provides the customer with a consistent and enjoyable experience across all platforms. “

Combine two powerful tools for improved transparency and efficiency with Tock by Squarespace and VineSpring

Tock uses its intuitive technology to help generate income for the thousands of artisan producers using their best booking platform in the world. With Squarespace’s Tock, craft producers can manage reservations, special events, pickup, and delivery, all in one place.

VineSpring and Tock integration combines Tock’s all-in-one reservation system with VineSpring data to:

• Enhance the guest experience with personalized interactions made possible for each club member and previous guests using shared information.
• Identify upselling opportunities with customers who are not yet club members.
• Automatically add new guests who make reservations with you in Tock to your VineSpring system.
• Synchronize information between the two systems, such as club details, past purchase history, and group membership for better customer and purchasing insight.
• Increase booking consistency and reduce the risk of no-shows with Tock’s prepaid deposit and booking options.
• Recognize members and special guests for automatic discounts and VIP access.
• Make it easy for customers to see what’s available, and set aside an hour at your property.

To learn more about the VineSpring and Tock integration, visit www.explorestock.com/join/vine.

About VineSpring

VineSpring is the leading member-driven business platform for wineries, breweries and distilleries that strengthens communities. VineSpring brings together powerful cloud-based tools into an easy-to-use web interface to convert one-off customers to subscribed members and increase sales for existing and new customers through an organized web experience. VineSpring was founded in 2011 and is headquartered in Sonoma, California. Learn more about VineSpring.com.

About Squarespace Tock

Founded in 2014, Squarespace’s Tock provides the hospitality industry with all the tools they need to sell anything online – including reservations, events, time, classes, content, products and Moreover. Acquired by Squarespace in 2021, the cloud-based platform enables customers to discover and book experiences wherever they are, growing the businesses of thousands of top restaurants, bars, destinations and wineries in 26 countries. Find everything on exploretock.com.