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It is truly mind boggling that after more than 23 years of historical SEO data and solid SEO best practices, technical SEO is one of the least understood and much ignored digital technology and marketing disciplines in the hospitality industry.
Good technical SEO on the hotel website sends Google several “signals” used by the Google Hummingbird search algorithm to determine how to rank your website pages in response to various searches and directly affects the PageRank score of the web page. For example, if a web page is found to be suitable for mobile, this is a signal recorded by the Googlebot and used to determine the ranking of the page.
Google has frequently stated that it uses over 200 major ranking “signals” with several thousand sub-signals and variations. The following three categories are well under the control of hoteliers, and if the hotel’s website is optimized to communicate these signals to search engines, it will achieve higher rankings in the SERPs and reward the property with significant organic revenue.
- Content: unique, highly relevant and engaging website content that is professionally written, informative, useful and quality worthy of a travel guide.
- Connections: links to the hotel website from high authority unpaid websites such as CVBs, online magazines and newspapers, blogs, social media, etc.
- Technical referencing: an ecosystem of technologies, configurations and processes implemented on the website and server designed to optimize the hotel website and enable search engine robots to access, explore, interpret and to index your website, which ultimately results in increased search traffic and income.
NOW AVAILABLE FOR DOWNLOAD: TECHNICAL REFERENCE ON THE HOTEL EBOOK WEBSITE
To learn more, download the ebook today.
Max Starkov
Max Starkov is an online hospitality and travel industry technologist, consultant and digital strategist with over 20 years of experience in hospitality technology and digital marketing, hotel online distribution and revenue management, OTA channel management, hotel CRM and branding strategies. Until recently, Max was the Founder, President and CEO, and most recently Founder and Director of the Board of Directors of NextGuest (formerly HEBS Digital) in New York City, the leading consulting, technology, CRM and digital marketing for the hospitality industry with 150 employees and offices in North America, Europe and Asia-Pacific.
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ABOUT NEXTGUEST
NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel guests, paired with elegant design capabilities that bring brands to life. We combine the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more. journey. While each of our services is available separately, the integrated technologies, marketing and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most: serving their clients. www.nextguest.com | [email protected]
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