Mobile TeleSystems (MTS), Russia’s largest mobile operator and a leading provider of digital media and services, announced the acquisition of a 100% stake in Bronevik Online and Bronevik Company (Bronevik Group, l one of the market leaders in online hotel reservations). The acquisition aims to develop a new line of business, MTS Travel, in the tourism industry.
MTS began to develop its new line of business through MTS Travel, a recently registered wholly-owned subsidiary. MTS Travel will provide hotel, other accommodation and ticket reservation service; providing tourist and excursion services; arranging the rental and leasing of vehicles, as well as the rental of leisure equipment; and organize sports activities.
Viacheslav Nikolaev, President and CEO of MTS
Tourism, business travel and hospitality in Russia are developing dynamically and we expect these markets to grow rapidly in the coming years. For this reason, we are creating a separate business vertical called MTS Travel, which will complement other areas of our business, to develop it in an integrated way through one of the leaders in the Russian hotel reservation market. on line. We anticipate that the combined expertise of MTS and Bronevik as well as the acquired companies’ access to big data technologies and artificial intelligence alongside MTS’s sales channels and financial opportunities will allow us to offer customers qualitatively new for booking and accommodation as well as the organization of recreational activities. and travel opportunities.
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