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Social proof is essential in allaying the concerns of potential customers. Indeed, a study in the Washington post has shown that social proof has more influence on customers than a discount. This is why a customer review site like TripAdvisor is so popular and has an impact on shopping behavior. As travelers and meeting planners face more and more hotel options, it is essential to gain their trust first, to win their hearts and their wallets.
1. Awards, distinctions and media labels
Prominently display any accolades or awards from reputable travel industry organizations or media that have recognized your hotel. A quick glance can build buyer’s confidence.
2. Social media posts generated by guests
Photos and videos increase confidence. Today some of your best property photographs and most poignant stories will come from the guests themselves, whether from their Instagram photos, YouTube videos, or Facebook Livestreams. Use your geotag to find these posts, request permission to use, then repost or reuse for your own hotel marketing resources.
3. Testimonials and user reviews
Skip the credits “Very good service!” reviews and instead present testimonials that explicitly explain how the hotel and your staff made the stay or meeting extraordinary, not just enjoyable. If possible, include a photo of the person leaving the review, which reinforces the perceived legitimacy of the testimony.
4. Partner logos
Showcase the logos of partner organizations and businesses, even if they are lesser-known brands. These partnerships will go a long way in building credibility and attracting other clients and partners to you.
Dave spector
Dave Spector is a partner at Tambourine, a 34-year-old marketing technology company focused on driving demand, revenue and direct website bookings for tourism and hospitality customers around the world. The company has offices in Fort Lauderdale, New York and Bogota. Prior to Tambourine, Dave was marketing director for a global software company, managing an annual marketing budget of $ 15 million in 17 countries.
More from Dave Spector
About Tambourine
Tambourine continues to rock the hospitality industry with integrated, customized marketing solutions for hotels, resorts and destinations around the world. The company’s emergence as a market leader for branded hotels and independent hotels is a testament to their core values: putting customer service at the center of the scene, setting the standards for hotel website design and making the easier and more profitable performance digital marketing for its valued partners. .
For more information on Tambourine, visit www.tambourine.com
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