A former private beachfront estate with mature gardens, shady trees and heritage homes has been redesigned into a 204-room and villa resort, featuring six restaurants and bars, three pools, inspiring event spaces, a kids’ club and more.
When Andaz Pattaya Jomtien Beach, Hyatt’s first-ever Andaz hotel in Thailand, opens in Q4 2022, it will not only represent a major milestone in Thailand’s luxury and lifestyle hotel industry; it will also mark the final step in the professional journey of a highly successful father and son team looking to build on their proud family heritage.
Mr. Narit Chia-Apar, owner of Andaz Pattaya, and his son, Mr. Chintat Chia-Apar, oversee the transformation of their family estate – a serene 6.4-hectare plot on Tawanron Beach, between the center of popular holiday resort of Jomtien and the charming fishing village of Bang Saray. The $150 million project, led by award-winning architecture firm A49, aims to weave a world-class, internationally branded luxury lifestyle resort in a stunning beachfront setting, complete with mature trees and traditional Thai houses. The aim is to showcase the authentic soul of the destination and bring a sense of “Thainess” to a new generation of world explorers.
“I have a passion for this beautiful land and the trees that protect it. It has always been my dream to use this special place to showcase the natural beauty of the Na Jomtien area, and I am thrilled to be able to achieve this with Andaz Pattaya. With Thailand fully reopened to international travel, now is the perfect time to promote this enchanting and under-explored part of Thailand to the world,” commented Mr. Narit.
Mr. Chintat, a travel enthusiast and attentive to the latest industry trends, added that being the first Andaz-branded hotel in Thailand would enable the resort to meet the growing demand for original lifestyle experiences and meet expectations. . modern travelers.
“Andaz Pattaya will be a unique addition to the Thai hospitality scene. Today’s travelers want to be connected with the spirit of their destination, which is why Andaz’s brand promise of “igniting the senses through uniquely local experiences” will be at the forefront of our resort. We want to showcase the rich heritage of this incredible destination, while providing fantastic facilities and inspiring activities for every guest, from couples and friends to families and groups. My family and I are thrilled to see our vision come true,” he said.
Mr. Narit continued, “As Pattaya City already has a well-established reputation as a more vibrant and mature destination, we believe Na Jomtien can differentiate itself as a fresh and authentic option for nature lovers and a playground. for discovery and rejuvenation.
The Chia-Apar family has achieved great success with Seafresh Industry PCL, which was founded in 1982 and specializes in processing and exporting frozen shrimp products from Thailand. Since its creation 40 years ago, this company has grown steadily and today employs more than 3,000 people. Throughout this journey, Seafresh has never lost sight of its core values of social responsibility, putting people first and promoting Thailand on the world stage. With the launch of Andaz Pattaya, Mr. Narit and Mr. Chintat will continue this proud tradition and bring their family values to the Thai hospitality industry.
“There is no secret to running a successful business except diligence, perseverance, and the desire and motivation to keep learning. My personal management philosophy is to pay attention to your employees. Without good people, it is difficult to succeed and sustain,” Mr. Narit revealed.
Andaz Pattaya is set to become a one-of-a-kind resort that enhances Thailand’s hospitality industry. Upon arrival, guests are greeted in the Rain Tree Court, which is centered around an impressive native tree. The Village Square is a barrier-free space where people can interact and relax, with free-flowing public areas including the resort, lobby and teak lounge, as well as three other restaurants: Wok Wok, specializing in Thai and Asian wok dishes, La Cucina, an authentic Italian trattoria, and Village Butcher, a steakhouse where premium meats are cooked on a charcoal grill. Fish Club is a casual seafood restaurant, beach bar, and infinity pool that offers the perfect place to relax and watch the sunset, or even host poolside parties and festivals. Two other pools offer diverse relaxation, including a quiet lap pool and a freeform pool next to the kids’ club.
The traditional teak house has been preserved and restored as a teahouse or intimate event venue, and two other exquisite heritage homes have been transformed into the resort’s most prized accommodation: a four-bedroom duplex mansion and a six-bedroom Presidential Heritage House. The overall goal is to allow travelers to embark on an experiential journey and experience the east coast of Thailand not as a tourist, but through the eyes of the family who have lived here for generations.
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