Accor launches a new collection of luxury hotels

Accor has announced plans to launch Emblems Collection, a portfolio of boutique hotels and luxury resorts.

The collection will debut in December 2022 with the Guiyang Art Center Hotel, Emblems Collection as the flagship hotel in China’s Guizhou Province.

The luxury brand is expected to reach 60 properties worldwide by 2030.

According to Accor CEO Sebastien Bazin, one of the company’s main growth and development axes is to aggressively add across our strongest ranges and key business accelerators, which include the brands luxury and collectibles.

Accor is expanding its footprint in the collectible brand space following its work with the MGallery Hotel Collection, which now has more than 100 boutique hotels worldwide. Recognition for the Emblems Collection will include “hotels that are ‘iconic’ to their designers, demographics or destinations.

Hotels and resorts joining Emblems Collection will fall into three categories: Emblems Collection Heritage, hotels that are landmarks of a destination; Emblems Collection Retreat, resort properties along beaches, countryside or mountains, offering spa and wellness experiences; and Emblems Collection Signature which are designer hotels.

Guiyang Art Center Hotel, Emblems Collection is the first flagship of the hotel portfolio, located in the city’s Guiyang Art Center.

“As one of the most important hotel markets in the world, China is the perfect place for Accor to launch our new luxury brand,” said Gary Rosen, CEO, Greater China, Accor.

Originally built as an opulent private residence, the capital property boasts lush landscaping, expansive grounds, and a serene feel-good ambience.

Accord said it plans to increase the collection to 60 properties by 2030, targeting cities including Paris, Prague, Berlin, Madrid, Marrakech, Cairo and Amman. For the emblem collection retreat, potential growth cities include Tuscany, Mykonos, Bodrum, the Algarve, Bali, Australia’s Gold Coast and Mexico’s Riviera Maya.

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